BMW Group UK (BMW and Mini combined) said that they managed sales of 10,340 cars, a 40.6% increase over the same month last year, with 7,353 vehicles.
Managing Director of BMW Group UK said that “Despite challenging market conditions, we have seen the best ever start to a year for BMW brand sales.
“We have sold twice as many X Series models compared to January last year with sales from the new X3 model starting to come through and evidence that the poor weather conditions lead to increased demand particularly for the X5.
“However, MINI saw a drop in sales this month due to many of our customers taking advantage of December delivery to beat the VAT increase.”
Mini only sold 1,614 vehicles last month, as opposed to 2,135 in January 2010.